Honda emailed an alert one week prior to the Super Bowl in which you could sneak preview their ad featuring Matthew Broderick playing an updated Ferris Bueller. Of course the video included a SHARE button in hopes the video goes viral prior to super bowl. Did it work? With 8,377,885 hits I'd say yes.
The Super Bowl is beloved by the media for the flurry (and revenue) of ad placement. Now 2nd screen apps are intensifying the UX, making advertisers even more gleeful.
For the armchair creative directors like me, it's a good time to appreciate the hilarious and risky innovation of the ads. The Bark Side falls in the former category.
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