Monday, January 30, 2012

In the Fat vs. Carb War Bacon Wins Out

I'll bash my fundamental Protestant upbringing in terms of excitement deprivation but one thing's for sure. My diet was spot on. I might have been deprived of lobster as a child but those slices of Oatbran bread hearty enough to chip a tooth turned out to be the best way to keep me svelte. Or anyone for that matter. As this handy infographic depicts the easier to digest = the worse for your body.

Read How you Get Fat in 12 Sad Steps in Fast Company.


Thursday, January 19, 2012

Talk About a Journey


This will sober up anyone who thinks they've got a tough life or are going through a bad spell. Amit Gupta was diagnosed with Leukemia in 2011. By using Facebook, blogs & Twitter he galvanized friends, family, strangers, celebrities to locate a bone marrow donor.

He found one.

Read about his journey on his blog: Amit Gupta Likes You.

The impact of innovative technology is exciting. Social media as a means of communication. Stem cell therapy as a means of regeneration. None of which would mean anything without human emotion driving it.

What a journey.

Tuesday, January 10, 2012

Can Justin Timberlake bring sexy back to Panasonic?



LL Cool J, Brandy Chastain, and my favorite the JabbaWockeez dance crew showed up at the Consumer Electronics Show 2012 making it the intersection of Technology & Celebrity. Why does this courtship make sense? Easy - techhttp://www.blogger.com/img/blank.gifnology facilitates applications for everyday life. Examples include: 3D coverage for the Olympic Games. Social TV service soon to be available on Panasonic connected televisions. Boomdizzle the virtual recording studio software. SMS Audio. Paltalk, an app that allows users to make free calls and send free texts.

Technical interpretation of real life needs. Ok, so maybe I don't need to a demo of the TOSY's “innovative entertainment robot" by Justin Bieber. But it doesn't hurt to watch Dennis Rodman plug an app that allows users to make free calls and send free text messages to any other app user over 3G and WiFi.

Catch more techie celeb action.

Tuesday, January 3, 2012

Twitter as a Timekeeper & Storyteller

Twitter has become the resource for sound bites and fast quotes. All conveniently condensed into less than 140 characters. Proving this point is a clever review of 2011 as told by Twitter. Created by Jeremiah Warren on YouTube.

Thursday, December 15, 2011

Why is North Korea Following me on Twitter?


On December 1st I received an email notice that North Korea News was following me on Twitter. How utterly random? Not so when you investigate from the analyst's perspective. A little digging revealed these previous posts:

November 30
#cloudforce Radian6 announces Social Hub which allows routing relevant posts within the org

December 1
Can number crunching offer true insights? Radian6 launches Social Marketing Cloud #cloudforce @pcmag http://bit.ly/uSM52S

Notice a common thread? Mention of Radian6 which happens to be a social media monitoring tool, not a radioactive material. Let's see Radian, Radon...

In any case the nice folks at North Korea News shortly stopped following me after my Radian6 posts ceased. I know this as Mr. Unfollower notified me of the unfollow.

Tuesday, December 6, 2011

What people really look at on your social sites

No it's not how many friends you have or how many pictures in which you're tagged. Mashable conducted a study using EyeTrackShop to discover exactly what a potential employer or mate looks at when viewing your social sites.

This is a brilliant move. Even though the test size was small - 30 test subjects, the methodology still provides measurable data rather than guesswork. Measurability is the very foundation of analysis. I've heard this statement and often quote it in my presentations: IF YOU CAN'T MEASURE IT, IT DOESN'T EXIST.

So what are the takeaways from the eyetracking study?

1. Profile pictures matter most to visitors of social media sites. The manner in which a person chooses to depict him/herself sends a message. Is it B&W or color? Do they smile? Is it an avatar? Is it explicit? All these factors convey a message about the profilee. OKTRends indicate smiling is a myth, in addition to 3 others.

2. Job Title clearly won out on LinkedIn. So make it impressive. Underwhelming are (Title) in (Industry). As in Portfolio Manager in Financial Services. Spelling counts!

3. Who you know gets attention. Being connected to Pete Cashmore will get you plenty of Whoas! If you're not, then Guy Kawasaki will get a couple sage heads nodding in approval.

4. Content on top wins. The same rule online applies to social sites, the further down you have to scroll the less attention the user pays. Keep the good stuff in the top 1/3 of the page.

Nice demo of the findings on YouTube.